Results

Not fancy words. Actual results.

Naprapatgruppen Täby

Chiropractic clinic in Täby with a 2-year partnership. We set up GA4 and GTM, run Google Ads and SEO - and deliver monthly reports via Looker Studio. From zero visibility to full control over which channels drive bookings.

Challenge

Naprapatgruppen had an outdated website with no tracking, no conversion data, and Google Ads with no connection to actual bookings. They had no idea which channels were generating patients.

Solution

We implemented GA4 and GTM with booking click and phone call tracking, structured Google Ads into 5 campaigns (high-intent, top-funnel, brand, competitor, general) and deliver monthly reports with clear ROI tracking. Result: 779 booking clicks in one month, cost per booking click down to 110 SEK, and organic traffic growing steadily with 78,000 impressions per month.

We are extremely satisfied. Peter's efforts have truly made a difference for our company. The work is characterized by clarity, thoroughness, transparency, and great flexibility.
— Stian Ljosåk, CEO Naprapatgruppen Täby

Google Ads, tracking & market expansion Manufacturing

OFAB i Skara

ROAS +2,000%

Family business since 1994 manufacturing livestock equipment. 2-year partnership. They had a single Google Ads campaign targeting children's search terms like "greta gris" - we took over and built a real digital presence that has now expanded into the Norwegian market.

Challenge

OFAB had an existing Google Ads campaign with completely wrong keywords - ads were showing on children's searches instead of reaching farmers. No tracking, no conversion data, no visibility into what was working. Once we got Sweden working, they wanted to enter Norway - an entirely new market where their brand was unknown.

Solution

We tore down the old campaign and rebuilt from scratch: GA4 and GTM with conversion tracking, 3 campaigns with 13 ad groups targeting the right audience (farmers, not children). Then we expanded to Norway with Norwegian-adapted ads in the same structure. ROAS went from near zero to over 2,000%.

Professional, transparent, and delivers results.
— Andreas, OFAB i Skara

Tracking & Google Ads strategy Travel

Thabela Travel

From bad data to full visibility

Travel agency specializing in South Africa trips. They were running Google Ads but their tracking was massively over-reporting - they had no idea which campaigns actually generated bookings.

Challenge

Existing tracking showing completely wrong numbers. Conversions were over-reported, leading to wrong decisions about budgets and campaigns. No reliable connection between ad spend and actual booking requests.

Solution

We rebuilt tracking from scratch: new GA4 implementation, GTM with correct conversion goals, Google Ads conversion import, and consent mode. Then a new Google Ads strategy with optimized campaigns. Result: reliable data for the first time - every booking request can now be traced to the right channel and campaign.

We can finally see what actually works.
— Karin, Thabela Travel

Tracking, Google Ads & digital strategy E-commerce

TS Reklam

From chaos to control

E-commerce company with separate systems that did not talk to each other. We rebuilt tracking from scratch, set up Shopping campaigns via Merchant Center, and laid the foundation for a complete data-driven advertising strategy.

Challenge

TS Reklam had Google Ads without Shopping campaigns, an old GTM container with incorrect tags, and no connection between advertising and actual sales. The systems lived their own separate lives.

Solution

We built a new GTM container from scratch with correct e-commerce tracking, connected Google Ads with Merchant Center for Shopping campaigns, and ran a complete QA with their developer. Next step: HubSpot integration with enhanced conversions and offline conversion tracking.

Our tracking was built up over more than a decade in various stages and had become hard to overview - we simply didn't know if everything was still correct. SOM Digital helped us start fresh and build it right from the ground up ahead of our new website launch. Now we have completely accurate data that we can make good decisions on and that Google's algorithms can optimize against!
— Jakob Ragnarsson, Marketing, tsreklam.se

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