TS Reklam
www.tsreklam.se ↗E-commerce company with separate systems that did not talk to each other. We rebuilt tracking from scratch, set up Shopping campaigns via Merchant Center, and laid the foundation for a complete data-driven advertising strategy.
Challenge
TS Reklam had Google Ads without Shopping campaigns, an old GTM container with incorrect tags, and no connection between advertising and actual sales. The systems lived their own separate lives.
Solution
We built a new GTM container from scratch with correct e-commerce tracking, connected Google Ads with Merchant Center for Shopping campaigns, and ran a complete QA with their developer. Next step: HubSpot integration with enhanced conversions and offline conversion tracking.
"Our tracking was built up over more than a decade in various stages and had become hard to overview - we simply didn't know if everything was still correct. SOM Digital helped us start fresh and build it right from the ground up ahead of our new website launch. Now we have completely accurate data that we can make good decisions on and that Google's algorithms can optimize against!"
- Jakob Ragnarsson, Marketing, tsreklam.se