OFAB i Skara
www.ofab.se ↗Family business since 1994 manufacturing livestock equipment. 2-year partnership. They had a single Google Ads campaign targeting children's search terms like "greta gris" - we took over and built a real digital presence that has now expanded into the Norwegian market.
Challenge
OFAB had an existing Google Ads campaign with completely wrong keywords - ads were showing on children's searches instead of reaching farmers. No tracking, no conversion data, no visibility into what was working. Once we got Sweden working, they wanted to enter Norway - an entirely new market where their brand was unknown.
Solution
We tore down the old campaign and rebuilt from scratch: GA4 and GTM with conversion tracking, 3 campaigns with 13 ad groups targeting the right audience (farmers, not children). Then we expanded to Norway with Norwegian-adapted ads in the same structure. ROAS went from near zero to over 2,000%.
"Professional, transparent, and delivers results."
- Andreas, OFAB i Skara