SOM Digital — tracking, advertising, AI search visibility
Your marketing data is probably lying to you
38% of GA4 events we audit are misconfigured. That means bad decisions and wasted ad spend. We find the problems and fix them.
Three problems we see all the time
Broken tracking
GA4 events that do not fire. Conversions counted twice. Cross-domain tracking that drops users. You are making decisions on bad data.
Wasted ad spend
Poor account structure, irrelevant keywords, ads that do not match search intent. Often caused by broken tracking - you are optimizing against wrong data.
Invisible in AI search
ChatGPT, Perplexity, and Google AI Overviews are changing how customers find businesses. Most websites do not appear at all - and do not know it.
What we do
Six specialist areas. Tracking at the core, AI as the tool.
Tracking & analytics
Your data is the foundation of every decision. If it is wrong, the decisions are wrong. We build and audit GTM containers, GA4 implementations, and conversion tracking.
→Google Ads
Advertising that generates leads, not just clicks. Every dollar should be traceable back to a result.
→AI search visibility (GEO)
Does your company appear when someone asks ChatGPT? We audit your website against 48 factors that determine whether AI platforms find, understand, and recommend you.
→Website & design
Fast, modern websites that convert. From design to launch - without agency prices or lock-in contracts.
→Digital strategy
We map what actually drives revenue and build an action plan based on data. Weeks of agency work in days - thanks to AI.
→AI automation
Work smarter with AI tools built for your business. We automate the time-consuming tasks so you can focus on what makes money.
→How we work
1. Map
We dig into your GA4, your campaigns, and your website. What is measured? What is missing? Where is the budget leaking?
2. Prioritize
Not everything at once. We pick the actions with the highest business impact first.
3. Implement
Tracking gets set up. Campaigns launch. Everything with clear KPIs so you know exactly what you are paying for.
4. Measure and improve
Monthly reporting. No fluff - just numbers, insights, and next steps.
Results
"Peter's efforts have truly made a difference for our company."
Naprapatgruppen Täby
Chiropractic clinic in Täby with a 2-year partnership. We set up GA4 and GTM, run Google Ads and SEO - and deliver monthly reports via Looker Studio. From zero visibility to full control over which channels drive bookings.
"Professional, transparent, and delivers results."
OFAB i Skara
Family business since 1994 manufacturing livestock equipment. 2-year partnership. They had a single Google Ads campaign targeting children's search terms like "greta gris" - we took over and built a real digital presence that has now expanded into the Norwegian market.
"We can finally see what actually works."
Thabela Travel
Travel agency specializing in South Africa trips. They were running Google Ads but their tracking was massively over-reporting - they had no idea which campaigns actually generated bookings.
"Completely accurate data we can make good decisions on."
TS Reklam
E-commerce company with separate systems that did not talk to each other. We rebuilt tracking from scratch, set up Shopping campaigns via Merchant Center, and laid the foundation for a complete data-driven advertising strategy.
Not sure if your data is accurate?
Book a free 20-minute call. We look at your GA4 together and tell you what we find.
Book a call